What makes this campaign so powerful is the amount of care and work the agency put into its pitch video. Just look at the animated graphics, and the beautifully shot B-roll footage and interview segments. Listen to the crisp, well-EQed voiceover audio.
“For the Romantics, a great piece of art was a psychological sucker punch, knocking loose some terrifying unconfronted truth. The technical grandeur of Bach’s Chaconne (and his newfound role as Großvater of German music) had given it Himalayan stature — immovable, ancient, a platform from which to survey the universe.