With social media promotion becoming trickier and harder to do for free, band websites are more important now than ever. From selling merch with no middleman to promoting a new release and upping your SEO game, personalized music websites are crucial in helping get the job done right. But how exactly do you “personalize” a website? Social media platforms are great for promotion because they’re so easy to use, but websites are much tricker to customize and update.
It’s also important to show vulnerability. We all have things we’re dealing with. And if you can open up to your fans about something and show a little genuine vulnerability, you’ll find yourself building a much deeper connection with them.
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If you sit down with pen and paper in hand and find that no new ideas are coming your way, consider a fresh perspective in your writing process. If you are used to writing your songs by starting with just an acoustic guitar and vocals, try opening your mind by starting on the piano instead. If you usually start with a melody in mind but just can’t seem to find the right tune today, start by looping a beat or groove instead. With the great variety of affordable recording and composing software on the market today, you can have a wide palette of sounds at your fingertips and no longer be limited to just the instruments that you own or have the ability to record at one time. If the idea of recording software makes you anxious, you can get started with something as simple as Apple’s Garageband if you are a Mac user or FL Studio on PC.
Some house show hosts will have to take a percentage of the door cut to cover their costs, but in most situations, it’s the performing artist who ends up with the lion’s share. Playing a big ol’ fancy venue might be an impressive thing for a burgeoning band to brag about, but with all the staff and overhead costs, the bands won’t earn any money unless they’re able to fill it. At a house show, you’re not expected to bring in hundreds — you can even make the gig free to attract more people and ask for donations.
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