With social media promotion becoming trickier and harder to do for free, band websites are more important now than ever. From selling merch with no middleman to promoting a new release and upping your SEO game, personalized music websites are crucial in helping get the job done right. But how exactly do you “personalize” a website? Social media platforms are great for promotion because they’re so easy to use, but websites are much tricker to customize and update.
It’s also important to show vulnerability. We all have things we’re dealing with. And if you can open up to your fans about something and show a little genuine vulnerability, you’ll find yourself building a much deeper connection with them.
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In a nutshell, mastering incorporates all of the audio work done on the master output from a mixed song or album. While originally intended as the mechanical preparation step for putting music into its final media format for playback, mastering later began to include additional post-mixing audio enhancement work in order to optimize the sound specifically for the various intended playback formats (ex: vinyl, CD, digital, etc.).
*note: the previous link containing the full album uninterrupted, was recently taken down, but here’s a track-by-track playlist with the full album. Phew!
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Yet, just because somebody with deep pockets purchases something for an exorbitant price, doesn’t guarantee that it will be widely-accepted as a work of art. There have been numerous forays into “fine art” for pop musicians as of late, some of which, in hindsight, were nothing more than marketing stunts to sell more mass-produced album copies.
I am fascinated by the creative potential of “musical theology,” a pre-Enlightenment relic from the tradition in which J.S. Bach thrived. For Bach and his cronies, music theory was a direct extension and reflection of metaphysical and religious truths. The major chord, three notes in one sound, was the trinity; equal temperament (a practical approximation that detunes each note slightly from the mathematical ratios of just intonation) represented the sinning imperfections of humankind, a musical Fall from God-made purity.
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