With social media promotion becoming trickier and harder to do for free, band websites are more important now than ever. From selling merch with no middleman to promoting a new release and upping your SEO game, personalized music websites are crucial in helping get the job done right. But how exactly do you “personalize” a website? Social media platforms are great for promotion because they’re so easy to use, but websites are much tricker to customize and update.
It’s also important to show vulnerability. We all have things we’re dealing with. And if you can open up to your fans about something and show a little genuine vulnerability, you’ll find yourself building a much deeper connection with them.
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Lots of times we think the best practice should feel easy, when the opposite is actually true. I remember this point coming up a lot in the another useful rundown of effective practice techniques, the book Make It Stick: The Science of Successful Learning. The authors talk about “desirable difficulties” — basically, by practicing in such a way that feels difficult rather than easy you facilitate more long-term learning.
For one, the wonderful basslines of Motown make it easy. And standout players in genres like funk, soul and neo-soul, R&B, and prog rock also make it fun to examine that low-end magic happening just beneath the surface. But throughout the 1960s and ’70s, where the songwriter reigned as king — seconded (if even) only by that of the heaven-descended lead guitarist — bassists were mostly criminally ignored.
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Next up, it’s the lowdown on all 40 songs, ordered by weeks at #1, then on down to weeks in the Top 5 in descending order. So we start with the king of 2018.
Secondly, be careful not to over-compress any of your tracks and, in particular, not to add heavy compression, limiting, or maximizing plug-ins on your master output channel. Leave the master compression adjustments for your mastering engineer, just like Joe Lambert says in the above video. Make sure to set all your volume faders to keep everything “under the red” so you avoid any clipping distortion.
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