Finally, don’t be afraid to offer free tickets and put media contacts on the guest list. Even if they don’t cover this specific show, they might write a review about the show and you could end up on their radar for future events. And speaking of ticket giveaways.
Most likely, you’ll do what everyone else does, which is live with everything being a little out of tune. And if you’re a guitarist, you know that no matter how you tune your guitar, it won’t stay in tune for long anyway, so how much does any of this even matter?
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These days, the concept of a mailing list may seem antiquated and, to an extent, it is. Everyone with an inbox gets bombarded with offers and unsolicited invites each and every day — most of which are promptly deleted without even a glance. Still, despite the high chance that most of your newsletters are going to be deleted, it is worthwhile to get everyone’s emails at your show for a couple of reasons:
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Yet, just because somebody with deep pockets purchases something for an exorbitant price, doesn’t guarantee that it will be widely-accepted as a work of art. There have been numerous forays into “fine art” for pop musicians as of late, some of which, in hindsight, were nothing more than marketing stunts to sell more mass-produced album copies.
I am fascinated by the creative potential of “musical theology,” a pre-Enlightenment relic from the tradition in which J.S. Bach thrived. For Bach and his cronies, music theory was a direct extension and reflection of metaphysical and religious truths. The major chord, three notes in one sound, was the trinity; equal temperament (a practical approximation that detunes each note slightly from the mathematical ratios of just intonation) represented the sinning imperfections of humankind, a musical Fall from God-made purity.
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